Jojo Hedaya is one of the co-founders of Unroll.me, an internet company that allows users to opt-out of unwanted subscriptions or emails. The idea first came to Jojo Hedaya in the years while in college. Jojo Hedaya was a friend of Josh Rosenwald at the time. Both Jojo and Josh had come from similar backgrounds; that is, they had both grew up in Jewish families, attended Jewish private schools, went off to college to pursue a career, but that all changed in 2011. Jojo and Josh were both attending a class in Israel when a mutual Rabbi put them in touch with one another. The Rabbi believed they ought to be friends on the evidence they both loved and used Blackberry technology.
It wasn’t long after that Jojo Hedaya and Josh were grappling with the same frustration, which was how to separate the plethora of unwanted emails they received on a daily basis from the emails they both needed to do their daily work. At that moment they decided to do something about it they started searching for a name to give to their nascent idea for a solution. They spent several days and thousands of potential ideas before they were both pleased with Unroll.
Next Steps in Development
Next Jojo Hedaya and Josh Rosenwald began to code an algorithm which would read all the emails, then separate thru filters, the emails to be accepted as necessary, then set those aside previously marked as junk or those deemed unnecessary by their advanced algorithms. The user could later set up more filters to unsubscribe to those emails which the user deemed no longer necessary, thereby cutting back on the clutter and streamlining the whole process.
Jojo Heyada and Josh Rosenwald began looking for subscribers by contacting social media outlets, bloggers, tech magazines and others who would spread the word. By several versions written and released, Unroll has grown to thousands of subscribers finding the technology necessary for their workflow. Unroll.me was purchased by Rakuten Intelligence in 2014.
My first post 🙂 “How I Built my All-Star Team” by Jojo Hedaya https://t.co/DPlH35hl3c
— Jojo Hedaya (@jojo) July 20, 2016
Jojo Hedaya is a co-founder of Unroll.me. He presently lives in New York with his wife and son. He is the Chief Product and Consumer Officer for Unroll.me He loves sports, especially basketball and a big fan of the Knicks.