The RealReal Fashion Company Expands Across The US

“San Francisco based e-commerce entrepreneur, Julie Wainwright established a fashion website which she called the RealReal. The company was established in 2011 and is known for selling authentic second hand designer consignments.

The company works with a consignment model, where sellers bring their goods over to the company, after due assessment on the value, the company then sells the items and share the proceeds. The company employs an in-house authentication team that reviews every item to ensure there are no fake products before they put them up for sale to the general public on their website.

RealReal started off as site where only women’s luxury fashion are sold. but now, they have expanded into selling of menswear, art, watches, jewelry etc. Last year, the company sold over $100 million in watches and fine jewelry.

The reason RealReal takes on selling jewelry in addition to the primary focus of selling apparels was to cater for their client base, who were always asking for their jewelry to be sold for them on the website. The company accepted for clients to bring in their jewelry and watches for sale on the site. There is a gemology and a watch expert on site to check the quality before it gets listed to the public. And this gesture exploded the business.

The RealReal business keeps expanding since inception. The company which was established only in Francisco, is now cutting across the whole USA and has opened about six valuation offices in the last 18 months. The valuation offices are located in New York, L.A., Chicago, and Washington, D.C. The RealReal company have over 800 employees across the country and has made about $123 million in venture funding by 2017. With the goal of achieving $500 million in gross merchandise value at the end of 2018.

The CEO of RealReal, Julie Wainwright mentioned she won’t be financing another investment after her company’s next round of private financing. But surprisingly, she is planning to embark on a new investment. This could be because the market for second hand goods is expanding and they need to ensure they are on top of it. On the other hand, it could be that the company is yet to reach the targeted goal for their investments in the sales of second hand goods.”

Doe Deere Continues to Expand Lime Crime Empire

Lime Crime cosmetics company is growing in popularity for a number of reasons. The company’s founder, Doe Deere, is known for her interesting approach to beauty, color and individuality, and she was especially innovative when it came to launching the company in China.

Lime Crime’s global general manager Kim Walls, discussed the China launch at the National Retail Federation (NRF) Shop.org Conference, which was held in Los Angeles. Walls says that she knew from previous professional experience that the company wouldn’t be able to sell their products using the methods that were familiar to her. One of the biggest issues that Lime Crime faced is that cosmetics companies are required to test their products on animals in order to sell wholesale goods. Lime Crime, however, is a vegan company, and its cruelty-free stance is part of the reason the company has done so well in the United States. The only way to avoid this regulation is if all Lime Crime cosmetic products are shipped from the U.S.

However, shipping to customers in China from the United States could mean that Lime Crime will run into some complicated logistics in terms of shipping transportation. Duties and taxes will also be a significant factor, and Lime Crime will also have to figure out the best way to deal with possible customer returns while keeping the language barrier in mind.

Walls also shared that because of shipping issues, LimeCrime has found that a number of companies were making counterfeit forms of Lime Crime cosmetics, particularly the lip topper product. The item was sold throughout a number of Chinese marketplaces in the previous year. As a solution, Lime Crime forged a partnership with Revolve, an eCommerce company based in L.A. with a fashion and beauty emphasis. Walls says that the partnership was a wise one, since Revolve was servicing clients that were similar to Lime Crime.

Lime Crime recently constructed a “seed audience” during the China launch and also encouraged potential customers to visit the Revolve website. Walls stated that making Lime Crime well known in China was a team effort between Revolve and Lime Crime, and that the partnership was necessary to let consumers know that they were getting authentic Lime Crime products.