The word that is in most of the people and leaders around the world is how people should start making the world a sustainable place where future generations will enjoy the natural resources available. This has brought about the ‘Green’ concept that is dominating in any industry.
Manufacturing entities are currently being encouraged by governments to incorporate ‘green’ manufacturing activities and practices in their operations. However, much blame has been directed to packaging and retail companies which have been accused of packaging their products with various packaging materials that are considered harmful to the environment.
JD.com is a leading e-commerce company in China. The company has been in operation a few many years, which means that it has a wide range of customers in various parts of the country. Therefore, its distribution and logistical strategy could be leading to environmental degradation by packaging products using non-biodegradable packaging materials. However, as a responsible and environmental sensitive company, JD.com has changed its packaging materials.
The company has formulated strategies that will make its supply chain sustainable through ‘green’ strategies. One of the key initiatives to this program is the Green Stream Initiative, which is a program mostly focused on ensuring that all the packaging materials are reusable. Using reusable packaging materials means that a package can be used several times before an individual decides to dispose of it. This does reduce not only environmental pollution but also reduces the amount of money the company spends in manufacturing packaging bags.
JD.com has been encouraging most of the customers to choose reusable packaging materials so that they can minimize environmental pollution. Taking the initiative to encourage customers to use reusable packaging materials is a strategic policy that will reduce pollution across the country — this project started in major cities, especially in Shanghai, Guangzhou, and Beijing. However, the initiative has already spread to other parts of the country.
Using a sustainability measure is one of the strategic policies of JD.com. The company has set aside vast amounts of money to help it to achieve its objectives and also play a vital role in corporate social responsibility. The entity has been able to accomplish these goals through commitment and extensive logistical plans.
Contact JD.com: finance.yahoo.com/quote/JD/