Dabie Tsai on D&A and AI Changing the Future of Accounting

Throughout the years, technology has managed to push every field of activity towards change, and accounting is no different. With new mechanisms being implemented constantly to improve certain operations, people have to change the way they approach daily tasks. Dabie Tsai, a long time accounting and auditing expert, talked about the changes that have been occurring in her line of work and why things aren’t as grim as people might fear.

Tsai is a former partner with KPMG, one of the Big Four accounting firms, and has had a 23-year tenure with the firm, serving in leadership roles linked to her specialties, such as US GAAP, SEC 33 and 34 Acts filings for domestic and foreign registrants, and IFRS. She considers accounting the foundation for any company, and when it comes to new innovations, she believes that data and analytics, as well as artificial intelligence, are recent innovations which will continue to revolutionize her profession.

Effective use of data and analytics, according to Tsai, has enabled her profession to focus on risk areas such as unusual transactions. As a result of incorporating big data, the amount of business activity which can be in scope for review and examinations ends up expanding significantly. Discussing the benefits of D&A, the accounting veteran went as far as to say that it is transforming the way businesses operate. As a result of mining big data, companies are able to identify variables of concern which were not previously measured to improve performance or enhance strategy (Gazetteday).

When adding artificial intelligence to the mix, Tsai considers that it will be possible for large amounts of information to be analyzed, processed, and evaluated while, at the same time, identifying complexities or irregularities. She does, however, point out that AI is still at the tip of the iceberg.

Dabie Tsai  notes that these advancements in her line of work will end up requiring a new skill set from accounting professionals, requiring them to be more tech savvy and possess the ability to translate and interpret the analysis provided to understand how it impacts businesses.

Meet The CEO And CCO Of Neogama: Alexandre Gama

Many investors and employed individuals spend a lifetime dreaming of becoming a CEO of a company. What they don’t understand is that this takes time and hard work. Also, in many instances, you are the only person who can make yourself a CEO by starting your firm. It, however, takes believing and being committed to yourself.

Alexandre Gama has always been an aggressive individual in the communication and advertisement field in Brazil. You cannot discuss the field without his name popping out. He began his career by attending Armando Alvares Penteado Foundation (FAAP), where he acquired his degree in Advertising and Communications. He worked at Standard Ogilvy & Mather for eight years and later moved to DM9, where he worked for four years.

After working in other companies in Brazil, he decides to begin his firm and founded Neogama. It accelerated so fast to the top. With less than 20 years in the advertisement industry, Neogama is listed among the 20 best communication and advertisement agencies in Brazil.

Jose Borghi; The Ad Creative from Brazil

Jose Henrique Borghi is a creative director from Brazil. He is the co-founder of the Mullen Lowe agency. The Mullen Lowe advertising agency is among the top three agencies in the country today. They have maintained this position as a result of their consistency in delivering results to clients.

Jose Borghi is known for his creativity in the advertising industry because of the impact that some of his campaigns have had in the past. He was behind the Sazon advertisement that featured a song sung by Luciano and Zeze Di Camargo known as “Is the Love.” The ad became a hit, and it is not uncommon to find people singing the song today as they use the product. Some of his other popular advertisements include the Rever Conceptos for FIAT and the Parmalat campaign with stuffed animals. 2009 was a good year for Borghi. It was the year that he was named the Advertiser of the Year by APP.

Jose has won many other awards at festivals around the world including the London Festival, the Cannes awards, and the New York Festival. He co-founded BorghiErh with Erh Ray and built up the agency through hard work and without any outside funding. The performance of the agency caught the attention of Lowe & Partners that decided to acquire a majority stake in 2006. The ad agency was renamed to Borghi Lowe. It stayed that way until The Lowe Group merged with the Mullen Group in 2015. Click here to know more.

Jose Borghi and Andre Gomes are the co-CEOs of Mullen Lowe Brazil. Gomes was brought on to focus on the management of the agency so that Borghi would work on the advertising campaigns. Several news outlets have interviewed Borghi because of his unconventional approach to work.