Jose Borghi; The Ad Creative from Brazil

Jose Henrique Borghi is a creative director from Brazil. He is the co-founder of the Mullen Lowe agency. The Mullen Lowe advertising agency is among the top three agencies in the country today. They have maintained this position as a result of their consistency in delivering results to clients.

Jose Borghi is known for his creativity in the advertising industry because of the impact that some of his campaigns have had in the past. He was behind the Sazon advertisement that featured a song sung by Luciano and Zeze Di Camargo known as “Is the Love.” The ad became a hit, and it is not uncommon to find people singing the song today as they use the product. Some of his other popular advertisements include the Rever Conceptos for FIAT and the Parmalat campaign with stuffed animals. 2009 was a good year for Borghi. It was the year that he was named the Advertiser of the Year by APP.

Jose has won many other awards at festivals around the world including the London Festival, the Cannes awards, and the New York Festival. He co-founded BorghiErh with Erh Ray and built up the agency through hard work and without any outside funding. The performance of the agency caught the attention of Lowe & Partners that decided to acquire a majority stake in 2006. The ad agency was renamed to Borghi Lowe. It stayed that way until The Lowe Group merged with the Mullen Group in 2015. Click here to know more.

Jose Borghi and Andre Gomes are the co-CEOs of Mullen Lowe Brazil. Gomes was brought on to focus on the management of the agency so that Borghi would work on the advertising campaigns. Several news outlets have interviewed Borghi because of his unconventional approach to work.