Recently, Tidal has gone through a bit of a renaissance, which has been nailing several huge album exclusives, such as T.I., Rihanna, Kanya West, and Beyonce. These new wins have moved to the tidal app to the highest that it has ever been in the iTunes Store, this following the TLOP drop from West. And a exclusive from West, that was currently in the process of being written at the time of the article, has added a million new trial members since February 22nd. However, after going defection caused by a group of executives, the question was raised of who exactly was orchestrating all of these five-star exclusive artist that were playing. Sources from behind the scenes have now said that the person behind it is Desiree Perez, who has been a close associate to Jay Z, for close to twenty years, and has had an extensive track record with running SC Enterprises, and her husband Juan Perez, who is also known as OG, currently runs Roc Nation Sports. Perez has known for being a rabid numbers cruncher, fiercely tough negotiator, as well as a street rep and history that not even Empire’s Cookie would not challenge. It was also pointed out that she has had a hand in Rihanna Samsung deals, as well as negotiating the Beyonce Formation stadium tour. Perez, along with her other projects has been a part of the Hova Circle of Influence, which includes Ty Ty Smith, Jana Fleischman, Chaka Pilgrim, Jay Brown and her husband. Collectively this runs the whole operation that is not only Roc Nation and the various areas of label operations, management, and publishing, but it is the force of operation behind Tidal. Tidal’s streaming service has been building it’s own lane steadily, as it continues to position itself in a way to attract the young music consumers. Because of being in debt, they have to make great strides in making a impression with limited resources in order to compete against their rivals such as Apple Music and Spotify. If you take a look inside of the updated Tidal, you will get a music experience that focuses on the next and new things going on in music. Also included in the app a list of new releases, also know as Tidal Discovery, a section that focuses on emerging artist, that is referred to as Tidal Rising, and an exclusive live performance, known as Tidal X, which is their main focus.
Read more: Who is Des Perez?