Lime Crime cosmetics company is growing in popularity for a number of reasons. The company’s founder, Doe Deere, is known for her interesting approach to beauty, color and individuality, and she was especially innovative when it came to launching the company in China.
Lime Crime’s global general manager Kim Walls, discussed the China launch at the National Retail Federation (NRF) Shop.org Conference, which was held in Los Angeles. Walls says that she knew from previous professional experience that the company wouldn’t be able to sell their products using the methods that were familiar to her. One of the biggest issues that Lime Crime faced is that cosmetics companies are required to test their products on animals in order to sell wholesale goods. Lime Crime, however, is a vegan company, and its cruelty-free stance is part of the reason the company has done so well in the United States. The only way to avoid this regulation is if all Lime Crime cosmetic products are shipped from the U.S.
However, shipping to customers in China from the United States could mean that Lime Crime will run into some complicated logistics in terms of shipping transportation. Duties and taxes will also be a significant factor, and Lime Crime will also have to figure out the best way to deal with possible customer returns while keeping the language barrier in mind.
Walls also shared that because of shipping issues, LimeCrime has found that a number of companies were making counterfeit forms of Lime Crime cosmetics, particularly the lip topper product. The item was sold throughout a number of Chinese marketplaces in the previous year. As a solution, Lime Crime forged a partnership with Revolve, an eCommerce company based in L.A. with a fashion and beauty emphasis. Walls says that the partnership was a wise one, since Revolve was servicing clients that were similar to Lime Crime.
Lime Crime recently constructed a “seed audience” during the China launch and also encouraged potential customers to visit the Revolve website. Walls stated that making Lime Crime well known in China was a team effort between Revolve and Lime Crime, and that the partnership was necessary to let consumers know that they were getting authentic Lime Crime products.