Adam Goldenberg is taking a lot of interest in what the women want when it comes to clothing. This is his latest passion now that Fabletics has taken off and grown with consumers. He was already known for a company called JustFab long before Fabletics came into existence. Now he is giving a facelift to his brand by changing JustFab to Tech Style.He has a whole lot of passion for the clothing industry for women, and he believes that he can go even further by making a single site where people can access all his business ventures from one site.
Read more: TechStyle’s data-driven fashion – CNBC Video
With partner Don Ressler it has become quite obvious that Adam Goldenberg is looking for a chance to become the clothing leader for women that shop online. He has been very good in what he has been able to do because he speaks to a young consumer crowd through social media. He knows the potential that he has with social media because he has been utilizing this platform to acquire consumers for years. Long before he started his own business he was a part of the Myspace team of Developers. This is where he learned about the power of social media and just how much it will play a part in the business that he would own later in life. This is where he now uses social media to captivate people with his newest business called Fabletics. He is not the one that has been on the front line with the social media himself. Adam has been leaning on the social media profile of Fabletics co-founder Kate Hudson. She is the one that has been in place to help him build his brand and actually give a lot of people more access to Fabletics.
Adam Goldenberg takes the various factors that he needs to implement to attract women to his brand. He has the celebrity factor with Kate Hudson. He also used celebrities to build his previous brand when he started JustFab. Over the years he would become a person that also implemented data metrics into the equation to build a better e-commerce site on vator.tv. All of these factors together is what has allowed Adam Goldenberg to become much more successful with his female consumers. People are eagerly awaiting his next steps in the business world because he is making many investors profitable with his data metrics and brand awareness techniques.
Learn more aboput Adam Goldenberg: http://www.entrepreneur.wiki/Adam_Goldenberg